The Riff: “Garfield Minus Garfield” A Troubling Lesson on Late Capitalist Anxiety?

He wanders his empty apartment, and without a product to focus on (even in irony), he vacillates between manic periods of self-delusion and moments of overwhelming sadness.

Sometimes he seems to try and create his own “product”: a sock puppet, a grocery sack, even focusing on the ice tray as if its solidifying ice could pass for entertainment.

But none provide satisfaction, none bring the distilled notion of “other” inside, that glint of connectedness in the painted-on eyes of a market-tested logo. Our lives, minus product: laid bare as the pathetic, lonely sagas they’ve become.

Did I mention it’s hilarious?   (via The Riff)
 
 Excerpt from a wonderfully over-thought review of G-G by The Riff.