Clueless turns 25: From guilty pleasure to cult movie

Foto: Paramount Pictures

Clueless He is turning 25 and his legacy in comedy and fashion still continues. The film was a pioneer when it comes to comedies that take place in North American high schools, being highly influential for later teen comedies such as Mean Girls (2004).

Released in 1995, this is another of those films that, out of guilty pleasure, critics and viewers turn it into a cult film. The ninth fashion, as Beverly Hills as grunge, was planted as a trend and surpassed the screens of the cinemas to be in magazines, on catwalks and on the street.

Alicia Silverstone is the protagonist: Cher, a rich girl, popular and dissatisfied with her life but brimming with optimism towards others. To each scene, Cher teaches fashion, style, and a lovable lack of common sense. An excellent distraction enters Cher’s life, Tai, played by a young woman Brittany Murphy, to whom she is going to do an “extreme make over” so that she can conquer the boy she loves.

Foto: Paramount Pictures

The story is based on the novel Emma by Jane Austen and her director, Amy Heckerling, originally thought of it as a series. By rejection of FOX, the script was directed as a feature film from Paramount, with Austen’s story adapted to Generation X.

Clueless is a film brimming with pop and novelty energy, with garish colors, eccentric textures and daring combinations. All of this was due, in large part, to Mona May, the costume director. The soundtrack was also an unmistakable hallmark of the film, with tracks from Beastie Boys, Radiohead, The Muffs, Supergrass, Counting Crows, among others. The existence of this soundtrack and the spirit of time related the film to MTV, which functioned as a strong promotional platform.

Movies like Clueless They penetrate deeply into the culture not so much because of their cinematographic quality, which does not obscure any member of the great cinephile circles, but because they mark a generation and become milestones in terms of narrative formulas, characters that create stereotypes and inheritances that allow new ways to make movies. The legacy of Clueless resides in the iconic of his choices: fashion, the protagonist, music and a generational feeling.

Foto: Paramount Pictures

This is a film for teenagers, that’s why a wide range of characters and situations always appears. In these Yankee high school stories, the school becomes like a bubble, a micro-society that applies its own rules and codes with its own language. Clueless has many of those things, for example Cher’s constant catchphrase: “As, if” which in Mean Girls will be conceived as “So fetch”.

In these films, adults are always a world of boring people who get in the way of teenagers’ plans, subjects who seem to understand nothing of what is happening; the prevailing codes are those of the young. Virginity, love, future, fashion, are the themes that matter to this representation of Yankee Generation X.

25 years after its launch, Clueless It is comfortably located among the cult films of the 90s. It is a film of girls at the forefront, which focuses on their experiences and sows a path that today is consistent with current diversities and problems, but that lays the foundations of a space in the cinema for adolescents of the 90s and now nostalgic adults.

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Clueless turns 25: From guilty pleasure to cult movie

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